A carefully curated selection for pregnancy, recovery, feeding, and early baby care. Nothing unnecessary. Only what genuinely helps.
Belly Bandit
Belly Bandit Postpartum Wrap
Supports abdominal muscles during recovery. Designed by O...
Bestseller
Blanqi
Blanqi Maternity Leggings
Bump-to-birth comfort without compromise. Built-in suppor...
Dermoplast
Dermoplast Pain Relief Spray
Numbs and soothes perineal pain fast. Hospital-recommende...
Earth Mama
Earth Mama Organic Nipple Butter
Soothes and heals without lanolin. Safe for baby — no nee...
New
Earth Mama
Earth Mama Perineal Herbal Spray
Instant cooling relief in the first days after birth. Cer...
New
Earth Mama
Earth Mama Pregnancy Herbal Bath
Eases swollen ankles and tired muscles during pregnancy. ...
Bestseller
Frida Baby
Frida Baby NoseFrida Snot Sucker
Clears congestion gently and fast. The pediatrician-recom...
Bestseller
Frida Mom
Frida Mom Ice Maxi Pads
Reduces swelling in the first 24 hours after birth. No pr...
Frida Mom
Frida Mom Peri Bottle
Gentle cleansing after birth. The upside-down angled bott...
Bestseller
Frida Mom
Frida Mom Postpartum Recovery Kit
Complete first-week essentials for postpartum recovery. E...
New
Garden of Life
Garden of Life Postnatal Vitamins
Replenishes iron and B12 after birth. Whole food formula ...
Kindred Bravely
Kindred Bravely Nursing Bra
All-day comfort for feeding and pumping. Supportive and s...